The wonder that was Taj Mahal
Also, AR Rehman has composed customized music in six languages (Hindi, Bangla, Tamil, Telegu, Kannada, Malayalam) for the Taj Mahal campaign. Airtel mobile users can download this as their Hello Tune by directly dialing 678777.
Till a few years ago, the only guy bowing and scraping for your vote was the politician. This was before the invention of the mobile phone and its fawning, totally wannabe twin brother, Reality TV. Now, just about every one competing for kneading the dough with one finger to becoming the greatest singer in the universe is queuing up to get your vote. The latest on the block is the Taj Mahal.
http://www.fundazone.com/ideas/taj-mahal/
That makes you think. All your life you were brought up to believe that what Shah Jahan built was a wonder. (Though I had my doubts even as a student.) I have been to Agra and I have seen the Taj Mahal under the white light of the moon. It’s beautiful. And heavy as death. But I always seem to have thought that the edifice was too short for the massive dome. Really, I have been impressed more by the Silent Valley, whose existence is a wonder, especially in these carbon-traded times. Or the Himalayas. Neither of which strangely enough figures in the Wonder-List.
Still, the textbooks tell you that the Taj is a wonder. And you are after a fashion reconciled to that. Along comes Endemol, a TV company sourced in Europe, which wants to a do a series on seven new wonders based on a popular vote. And so I have at least 15 messages on my cellphone asking me to vote for the Taj. If Endemol would have its way, we would all be next voting the local paanwala as one of the wonders in the revised edition of its series. Do I have a choice in the matter? If I don’t vote, surely I am a traitor.
The patriotic majority of India wouldn’t think twice about who or what they are voting for, so long as they think they are voting for India. Service providers have stepped in with free or subsidised arrangements. Bollywood, ever ready to be seen as an agent of good feeling, has stepped up to canvass the public opinion. pr agents are organising events. And Endemol is rehearsing the laughter act before its bank.
Just goes to show that by voting for the Taj we are not only lowering its value, we are also saying we are foolish enough to think that mass sms-ing is a substitute for informed judgement. Surely, the real danger the Taj is facing is not so much the “Corridor” as being appreciated by a million countrymen who have no qualms spitting on its floor and littering its lawns, but who lose their sleep if the Taj is not on Endemol’s Wonder-List. Ah, to be appreciated by asses and courted by clowns! Mumtaz must be spinning in her grave.