On April 1st- Gmail Custom Time

Gmail have introduced a new beta project ‘Gmail Custom Time’. Where you can set the date of a ’sending’ email to anytime in the past.One funny thing about this project is the slogan, that is:

Be on time. Every time.*

*The term “Every time” is used loosely here to represent the number 10.

And the testimonials are hilarious. Go check ‘em out: here

Beta User Testimonials

“The entire concept of ‘late’ no longer exists for me. That’s pretty cool. Thanks Gmail!”

Miriam S., Delivery girl

“I just got two tickets to Radiohead by being the ‘first’ to respond to a co-worker’s ‘first-come, first-serve’ email. Someone else had already won them, but I told everyone to check their inboxes again. Everyone sort of knows I used Custom Time on this one, but I’m denying it.”

Robby S., Paralegal

“This feature allows people to manipulate and mislead people with falsified time data. Time is a sacred truth that should never be tampered with.”

Michael L., Epistemology Professor

“I used to be an honest person; but now I don’t have to be. It’s just so much easier this way. I’ve gained a lot of productivity by not having to think about doing the ‘right’ thing.”

Todd J., Investment Banker

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